Marketing:

a: "People can't live on bullshit, Frank, it lacks the proper nutritional value. Besides, how the fuck would we get them to eat it?"

b: "Cover it in fucking sugar and put it on a stick. Write a catchy jingle: Shit on a stick, shit on a stick. It's delish. It's shit on a stick."

a: "Not enough. Make it about sex. All the ladies love shit on a stick."