SOCIAL SELLING: 3 TIPS IN TIMES OF CRISIS
Right now, it is more important than ever to continue to actively communicate outward to be top of mind with existing and potential customers. Social selling does not require any budget or direct customer meetings and is therefore perfect to work with right now as many work remotely. When it can result in more leads and a stronger brand - what are you waiting for?
As we have written about before, social selling is about making social media a natural part of the company’s sales work. LinkedIn is still the leading channel for social selling in B2B, and with many working remotely right now, it is the right place to become a LinkedIn professional who helps the company towards new business.
Read this blogpost - https://www.freesmtpservers.com/best-time-to-send-email/
1. Everyone at the company can work with social selling
It is important to emphasize that social selling is something that all employees can get involved in. It is not only the salespeople who can pull in new business, but all staff can and should become ambassadors for the company. In order to achieve the best effect, you should integrate a social selling approach into your daily routines and work methodically with it every day. Some examples of how you and your colleagues can go about it:
Dare to contact people you have never met who you are inspired by or who work at interesting companies in similar roles as yourself.
Be active and share, for example, exciting posts and write comments. Also, dare to be personal in situations where it feels appropriate.
When you start working with a new customer, you can directly add the people you have contact with on LinkedIn.
Introduce an upcoming webinar - spread information about this on LinkedIn. After the webinar you then add the participants to LinkedIn. This can mean that your company is top of mind in the future.
2. Share your thoughts rather than links
Now we have just said that you should share posts, and of course, we think you should! But, we need to be clear that social selling is not just about linking to your particular website or blog. Of course you should do this to a certain extent, but most important of all is that employees act out the company’s face outwards by showing their positions and their expertise!
It can be said that it results in indirect marketing of the company. By sharing your thoughts and thoughts on LinkedIn, the people in your feed see that you are the one who wrote the post, what title you have and where you work.
The reason to be careful about sharing too many links is that LinkedIn’s algorithms do not appreciate link sharing. Ideally, they obviously want everyone to stay on their side. Therefore, posts with links may not perform as well. So instead of sharing a link, you can share a picture or video, or just write an interesting text. Would you like to include a link is an alternative to add it in the comments field.
Remember: Successful social selling is not about sharing as many posts as possible, but that the information you share is relevant and that it is shared with relevant people. You don’t want to risk your followers feeling spammed.
3. Attend a social selling education
For those of you who have time right now, one of the best things you can do is to acquire new knowledge and insights that you can benefit from when life returns to normal. Do you want to strengthen your skills in social selling, why not take an education?
There are many companies that offer education, and of course we at Invise do it too! In our training on social selling, one of our awesome social media specialists tells you how it works and shows the different parts of LinkedIn you should be in control of. But most importantly: after the training you will know how to strengthen your brand as well as get more leads!
Do you know about the best email services, click here to read full blog - https://www.freesmtpservers.com/best-email-services/