UX Design Trends to Watch in 2022
User experience design aims to make things functional for all parties. UX design improves the user's experience, making it smoother and more pleasant. Over the past two years, there has been a surge in the use of the internet and technology devices as new artificial and virtual worlds have changed how we work and interact. UX design is one of the most dynamic design disciplines due to the increasing number of users, demands, changing needs of consumers, and feedback.
To get a sense of what to expect in UX design in 2022, we polled our UX designer community to see which UX design trends they were watching. We discovered an increased interest in experiences such as Storytelling, personalization, and dynamic interaction design, which add depth and reality to user experiences. But there's a lot more. Take a look at the top eight UX design trends for 2022 below.
Top UX design trends in 2022
Over the last year, our daily lives have become increasingly virtual. The fast-paced UI/UX design industry has become a hub for constantly evolving and integrating new technologies and trends. Therefore, prioritizing changing user preferences and staying up to date with all the latest trends is critical. This blog has curated a list of <a href="https://premiumwebhub.com/web">bespoke ui and ux design services</a> trends that we believe will prevail in 2022, which are as below.
1. Interactive design Animations
Creative and interactive design animations capture users' attention and increase user engagement, which will be widely used in 2022. Micro-interactions are a subset of animations that will continue to be a UX design trend. These are smaller animated elements that provide users with constant feedback. They are essentially animated illustrations and micro-interactions that establish an emotional connection between the user and the interface. Animated illustrations have been the most effective way of Storytelling, and we believe this is a trend that will continue to gain traction.
2. The art of Storytelling
It is not news that humans respond to Storytelling. Stories have been with us since the beginning of time, as evidenced by cave paintings, fairy tales, and all the words and images that travel through time and unite us in common narratives. It's a social activity that helps people connect with what's being told. These stories and experiences are deeply emotional, elicit curiosity, and are immersive. Looking ahead to 2022, we see this timeless tool among the top UX design trends.
Creating an experience through Storytelling can help businesses and customers connect. The more a user understands a brand or customer experience, the more likely they trust and relate to the company. These details, or plot points, weave together to form the user's journey and story. Page by page, or with each scroll, new details emerge about why this brand was created, what they are attempting to accomplish, and how the user fits into the vision, product, or service.
3. Playing with navigation placement.
The positioning of navigation on the screen and how users access it are two critical UX design considerations. And as mobile usage and screen sizes increase, UX designers will need to devise ways for users to access the navigation menu, which is typically located at the top. This year, UX designers will experiment with navigation placement, such as moving the navigation or key buttons and items closer to the bottom of the screen or creating a hybrid where the navigation is at the top. Still, there are tab options for key pages at the bottom.
Finding the navigation items is as important to users as reaching them with your thumb. For example, users may benefit from bottom placement because the bar is easier to reach, but it may cause confusion or take some time to adjust. As a result, we will see more experimentation with navigation placements in the coming year. Only time will tell which method will triumph.
4. Smooth user experience
This UX trend aims to create a user experience that flows smoothly from one step to the next. To achieve a seamless experience, UX designers must focus on creating continuity, whether in a specific scene or process, such as making a payment, or in the larger, bigger picture, such as the entire customer journey from landing on the site, browsing the online shop, making a purchase, and receiving the item. It is critical that the user experience is consistent and that each element within the given experience flows naturally from one another. A smooth flow of experience means a positive user experience.
5. Voice-based user interface
By no means is voice assistance (creating great user experiences through voice control) a new UX design trend. Instead, what's new is how it's evolving right now. Initially, UX design for voice interfaces was screen-first, which meant that the screen was our first and primary point of contact. As a result, voice user interfaces can fall short, for example, by being glitchy, failing to integrate with the app, or incurring delays in when a person should speak.
Recently, a greater emphasis has been placed on voice interfaces and the use of voice programs, creating a greater need for a smooth experience between the user and the voice application or software. That is why it is critical to consider experience not only from a screen-first perspective but also from a voice-first or, at the very least, a hybrid of the two.
6. Personalized experience
Personalization of user experience is a UX design trend that isn't going away anytime soon. With the abundance of content available on the web, an increasing number of apps and websites personalize the experience for each user, whether by providing personalized recommendations or meeting accessibility guidelines. A UX designer's goal is to create a design and product that bridges the gap between what a user expects or wants and what they get.
Personalization (recommending things based on where a user is located), demographics (statistical data such as age, gender, education, nationality, ethnicity, or religion, to name a few), and behavioral data (data gathered from the user's behavior on the website or app) are all examples of personalization. With this information, UX designers will create an experience and journey tailored to what users expect, require, or desire.
7. Unique scrolling experiences
Scrolling is an experience in and of itself, becoming increasingly imaginative. This UX design trend focuses on the journey of discovering more and more details about a website by scrolling. Elements in the background change, elements move through the page with the users, or users are immersed in the website's experience. Scrolling has evolved from a passive and practical function to an active and engaging experience that takes users on a journey. As a result, the experience is positive, imaginative, and immersive.
8. Data envisaging
Data visualization is an absolute, necessary component of some experiences, but it can be cryptic and overwhelming when done incorrectly. The data visualization UX design trend investigates how to make this experience more visually appealing, digestible, and exciting. Some obvious ways to accomplish this in UX design are to use bar charts, line charts, and pie charts, as well as bright and vibrant colors.
Allowing users to expand and explore using features like swiping or tapping promotes data engagement. When done correctly, these practices can provide a good balance of information a user may require, ranging from the big picture to more detailed information. A pleasing combination of contrasting colors and easily accessible data and information results in a positive and engaging experience for all users. After all, overwhelming users with data or making them feel they don't understand is a sure way to lose users.