As our world has grown increasingly complex, so has our reliance on scientific and technological advancements to understand it. This has led to a shift in our focus and consciousness from the right to left hemispheres of the brain, with the right hemisphere traditionally associated with creativity and emotion, and the left hemisphere linked to logic, reason, and analytical thinking. This change has had a profound effect on our society, allowing us to understand and interact with the physical world in ways that were previously unimaginable.

However, this shift towards the left hemisphere has not been without consequences. As our reliance on scientific and technological advancements has increased, so too has our disconnection from humanistic elements of life. This is similar to a carpenter who has become so used to using a hammer that they forget how to use the other tools in their toolbox. Although their hammer may help them do some jobs faster, they have lost the finesse and other skills of more traditional, craft-based techniques. Our right hemisphere, which is linked to creativity and emotion, has been neglected in favour of our left hemisphere, which is associated with logical and analytical thinking.

As a result, we have lost some of our humanity, struggling to find a balance between the logical and the emotional. The physics of quality seeks to bridge this divide by emphasizing the importance of both right and left hemispheric thinking and encouraging us to use both when making decisions. By understanding the importance of both hemispheres and using them in combination, we can ensure that our decisions are both informed and emotionally grounded.